david yurman

flagship store

The expanded David Yurman flagship boutique in King of Prussia shopping mall features a completely new store design, while remaining true to the brand’s artistic roots.

The iconic DY cable motive is recalled through the architectural detailing of the façade. The space divides men and woman’s area along with additional seating area throughout the store. The central loggia is a well planned distribution area, linking the environments with distinct moods.

On the inside hand-crafted fixtures in brass and honey walnut cabinets, round vitrines and the two majestic brass heritage walls take place, showing a superb craftmenship and a successful design study.

DY defines jewelry throughout unconventional artistry. This charateristic is well explained in the design of the store as well. Moreover a deep and meticulous research of materials, finishes and construction methods has been done before the furniture realization.

PROJECT INFORMATIONS

Type: Flagship store

Size: 250 m2

Location : King of Prussia, Philadelphia (USA)

Client: David Yurman

Status: Completed, 2016

Original design: David Yurman

MAIN DUTIES

- Help the Project Manager developing the shop drawings

following the original design guide lines by DY

- Follow the production and its quality

- Suppliers coordination and daily cooperation with them